Lead Data Scientist · London
Better commercial decisions, built from evidence.
I specialise in pricing, forecasting and experimentation—building practical models and decision systems for the moments where clarity matters.
Bangladeshi heritage London perspective Decision science
Selected work
Work designed to change the next decision.
Marketplace pricing & demand forecasting
Using demand and capacity forecasts to decide when—and how much—to intervene on price.
Read case study Guardrails within tolerance Roll out with monitoring
Experimentation & causal decision making
Designing experiments around commercial decisions, not statistical significance alone.
Read case study Trading movement diagnostic Illustrative data
Detected Below expected range
Look first Supply / capacity
- DemandStableWithin expected range
- ConversionWatchSoft in one segment
- PriceStableMix-adjusted movement limited
- Supply / capacityPriorityPeak-period constraint
- Data qualityClearCore checks passing
Commercial data rescue
Turning fragmented signals into a shared diagnostic path.
Read case studyFrom the notebook