Writing & field notes

Ideas, evidence and decisions.

I write about pricing, experimentation, forecasting and the practical judgement behind useful data science.

5 published notes

01

· A/B testing · experimentation

A/B Testing Is a Decision Problem

Why A/B testing is not just a stats exercise, and how to think about experiments in terms of business decisions, risk and commercial value.

 02

· pricing · A/B testing

Perfection is still the enemy of good

A short reflection on pricing, A/B testing and making business decisions without perfect evidence.

 03

· Skills

Perfection is the enemy of good

I heard this phrase once a few years ago in a job interview and it's stuck with me ever since.

 04

· Data Science

I'm now a data scientist!

I went to a recruitment hackathon 6 months ago and got offered a job.

 05

· data science

First post!

You start a blog and then you can't decide what to write about in your first post.